MIKE GOLDBERG: CREATIVE DIRECTOR | SENIOR DIRECTOR OF VIDEO CONTENT
WINNER: Silver Telly
Genentech’s objective is to create awareness of the 10 signs of stroke as these symptoms are subtle and can be mistaken for everyday behavior. This campaign was designed to dramatically illustrate the 10 signs through a mix of live action and motion design. The challenge was in articulating an internal symptom through an external technique. The videos have been well received and more than achieved their goal of expanding awareness of stroke symptoms to the general public.