INTERNATIONAL KENNEL CLUB
MIKE GOLDBERG: CO-WRITER | DIRECTOR | CREATIVE DIRECTOR
This campaign for a New York based chain of dog & cat pet stores played off of the idea that most pets such as fish, turtles and snakes aren't quite as engaging as a dog or a cat. They don’t exactly fetch. Beating out agencies Goodby Silverstein, Cliff Freeman and Chiat Day for a Clio, DA&D and an ADDY this was one of my most fun shoots.