POPEYES: HILL HOLLIDAY NYC
MIKE GOLDBERG: CREATIVE DIRECTOR | VICE PRESIDENT | CO-WRITER
2 guys out to save the world from bland chicken. Popeyes was coming out of bankruptcy and needed help in re-establishing their brand with their core audience. These two characters, Redd & Zeke, who didn’t actually work for Popeyes, but took it upon themselves to stop people from eating bland chicken (KFC) no matter the situation. We had customers quoting lines from the commercials in stores. The results were a 25% increase in sales each year over a four year period.